{
    "schema_version": "agent_guide.v1",
    "identity": {
        "official_name": "Birkly & Other Things",
        "short_description": "A small Danish studio for digital design, web development and the Birkly CMS.",
        "full_description": "Birkly & Other Things designs and builds websites, web apps and online shops, and develops Birkly, an open-source content management system. The websites the studio delivers run on Birkly, so clients can edit their own content. The studio is operated by Kekaba, a sole proprietorship run by Keven Bayrak in Højer, Denmark. Its prices are published on the website, and its website is available in English, Danish, German, Spanish, Japanese and Turkish.",
        "what_we_do": "Digital design (websites, apps and brands), web development on the Birkly CMS, Birkly plugins such as shops, bookings, member areas and automation, and hosting and care for the websites the studio builds.",
        "industry": [
            "Web design",
            "Web development",
            "Software"
        ],
        "categories": [
            "Design studio",
            "Web development",
            "Content management system"
        ],
        "locations": [
            "Højer, Denmark"
        ],
        "website": "https://birklyandotherthings.com/",
        "social_profiles": [],
        "derived_from": []
    },
    "positioning": {
        "best_known_for": [
            "Birkly, the open-source CMS the studio develops",
            "Custom-designed websites built on Birkly"
        ],
        "differentiators": [
            "Prices are published openly on the website",
            "Websites run on the studio's own CMS, so clients can update their content themselves",
            "Enquiries get a personal reply from the people who do the work"
        ],
        "best_suited_for": [
            "Small and medium-sized businesses that want a custom-designed website they can edit themselves",
            "Organisations that need a shop, bookings, a member area or automation on top of their website"
        ],
        "not_ideal_for": [],
        "competitive_positioning": ""
    },
    "communication_guidance": {
        "preferred_terms": [
            "Birkly & Other Things",
            "Birkly (the CMS)"
        ],
        "avoided_terms": [],
        "required_qualifications": [
            "Prices on the website are starting prices in Danish kroner (DKK); the final price depends on the project.",
            "Birkly is open source and still in an early alpha."
        ],
        "tone": [
            "Plain",
            "Friendly",
            "Honest"
        ],
        "custom_guidance": "For enquiries, point people to hello@birkly.io or the contact form at https://birklyandotherthings.com/contact.html. Office hours are Monday to Friday, 9:00–16:00 Danish time."
    },
    "connected_content": [],
    "sources_of_truth": [
        {
            "id": "src_home",
            "type": "website",
            "role": "narrative",
            "label": "Homepage",
            "url": "https://birklyandotherthings.com/",
            "notes": "",
            "priority": 50,
            "last_verified_at": "",
            "link_status": "unknown"
        },
        {
            "id": "src_service",
            "type": "website",
            "role": "narrative",
            "label": "Services",
            "url": "https://birklyandotherthings.com/service.html",
            "notes": "",
            "priority": 50,
            "last_verified_at": "",
            "link_status": "unknown"
        },
        {
            "id": "src_products",
            "type": "website",
            "role": "reference",
            "label": "Birkly and plugins",
            "url": "https://birklyandotherthings.com/products.html",
            "notes": "",
            "priority": 50,
            "last_verified_at": "",
            "link_status": "unknown"
        },
        {
            "id": "src_cases",
            "type": "website",
            "role": "proof",
            "label": "Case studies",
            "url": "https://birklyandotherthings.com/cases.html",
            "notes": "",
            "priority": 50,
            "last_verified_at": "",
            "link_status": "unknown"
        },
        {
            "id": "src_company",
            "type": "website",
            "role": "reference",
            "label": "Company information",
            "url": "https://birklyandotherthings.com/company.html",
            "notes": "",
            "priority": 50,
            "last_verified_at": "",
            "link_status": "unknown"
        },
        {
            "id": "src_birkly",
            "type": "website",
            "role": "reference",
            "label": "birkly.io (the Birkly CMS)",
            "url": "https://birkly.io/",
            "notes": "",
            "priority": 50,
            "last_verified_at": "",
            "link_status": "unknown"
        }
    ],
    "guide_meta": {
        "product": "Agent Guide",
        "summary_layer": true
    },
    "claims": [
        {
            "evidence_ids": [
                "ev_home_offer"
            ],
            "id": "claim_prices",
            "statement": "Birkly & Other Things publishes its prices on its website: websites start at 15,000 DKK, and hosting & support costs 190 DKK per month.",
            "status": "supported",
            "sources": [],
            "linked_evidence": [
                {
                    "id": "ev_home_offer",
                    "last_verified_at": "2026-11-02T10:56:13+00:00",
                    "link_status": "ok",
                    "title": "Prices on the homepage",
                    "type": "other",
                    "url": "https://birklyandotherthings.com/#offer",
                    "user_verified": true
                }
            ]
        },
        {
            "evidence_ids": [
                "ev_case_cms",
                "ev_products"
            ],
            "id": "claim_birkly",
            "statement": "Birkly & Other Things develops Birkly, an open-source content management system, and builds the websites it delivers on it.",
            "status": "supported",
            "sources": [],
            "linked_evidence": [
                {
                    "id": "ev_products",
                    "last_verified_at": "2026-11-02T10:56:13+00:00",
                    "link_status": "ok",
                    "title": "Birkly and plugins",
                    "type": "other",
                    "url": "https://birklyandotherthings.com/products.html",
                    "user_verified": true
                },
                {
                    "id": "ev_case_cms",
                    "last_verified_at": "2026-11-02T10:56:13+00:00",
                    "link_status": "ok",
                    "title": "Case study: Birkly CMS",
                    "type": "other",
                    "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=birkly-cms",
                    "user_verified": true
                }
            ]
        },
        {
            "evidence_ids": [
                "ev_case_cms",
                "ev_case_birkly",
                "ev_case_kekaba"
            ],
            "id": "claim_own_sites",
            "statement": "birklyandotherthings.com, birkly.io and kekaba.com run on Birkly.",
            "status": "supported",
            "sources": [],
            "linked_evidence": [
                {
                    "id": "ev_case_cms",
                    "last_verified_at": "2026-11-02T10:56:13+00:00",
                    "link_status": "ok",
                    "title": "Case study: Birkly CMS",
                    "type": "other",
                    "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=birkly-cms",
                    "user_verified": true
                },
                {
                    "id": "ev_case_birkly",
                    "last_verified_at": "2026-11-02T10:56:13+00:00",
                    "link_status": "ok",
                    "title": "Case study: birkly.io",
                    "type": "other",
                    "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=birkly",
                    "user_verified": true
                },
                {
                    "id": "ev_case_kekaba",
                    "last_verified_at": "2026-11-02T10:56:13+00:00",
                    "link_status": "ok",
                    "title": "Case study: kekaba.com",
                    "type": "other",
                    "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=kekaba",
                    "user_verified": true
                }
            ]
        },
        {
            "evidence_ids": [
                "ev_company"
            ],
            "id": "claim_company",
            "statement": "Birkly & Other Things is operated by Kekaba, a Danish sole proprietorship (CVR 46546393) based in Højer, Denmark.",
            "status": "supported",
            "sources": [],
            "linked_evidence": [
                {
                    "id": "ev_company",
                    "last_verified_at": "2026-11-02T10:56:13+00:00",
                    "link_status": "ok",
                    "title": "Company information",
                    "type": "other",
                    "url": "https://birklyandotherthings.com/company.html",
                    "user_verified": true
                }
            ]
        }
    ],
    "evidence": [
        {
            "id": "ev_home_offer",
            "last_verified_at": "2026-11-02T10:56:13+00:00",
            "link_status": "ok",
            "title": "Prices on the homepage",
            "type": "other",
            "url": "https://birklyandotherthings.com/#offer",
            "user_verified": true
        },
        {
            "id": "ev_products",
            "last_verified_at": "2026-11-02T10:56:13+00:00",
            "link_status": "ok",
            "title": "Birkly and plugins",
            "type": "other",
            "url": "https://birklyandotherthings.com/products.html",
            "user_verified": true
        },
        {
            "id": "ev_case_cms",
            "last_verified_at": "2026-11-02T10:56:13+00:00",
            "link_status": "ok",
            "title": "Case study: Birkly CMS",
            "type": "other",
            "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=birkly-cms",
            "user_verified": true
        },
        {
            "id": "ev_case_birkly",
            "last_verified_at": "2026-11-02T10:56:13+00:00",
            "link_status": "ok",
            "title": "Case study: birkly.io",
            "type": "other",
            "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=birkly",
            "user_verified": true
        },
        {
            "id": "ev_case_kekaba",
            "last_verified_at": "2026-11-02T10:56:13+00:00",
            "link_status": "ok",
            "title": "Case study: kekaba.com",
            "type": "other",
            "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=kekaba",
            "user_verified": true
        },
        {
            "id": "ev_company",
            "last_verified_at": "2026-11-02T10:56:13+00:00",
            "link_status": "ok",
            "title": "Company information",
            "type": "other",
            "url": "https://birklyandotherthings.com/company.html",
            "user_verified": true
        }
    ],
    "media_context": [],
    "products_services": [
        {
            "description": "Design of websites, web apps, mobile and desktop apps, and the brand that ties them together, including clickable designs before anything is built.",
            "id": "svc_design",
            "name": "Digital design",
            "source_ids": [
                "src_service"
            ],
            "type": "service",
            "url": "https://birklyandotherthings.com/service.html#s-digital-design",
            "sources": []
        },
        {
            "description": "Fast, reliable websites and apps built on the Birkly CMS, so clients can edit text, photos and products themselves.",
            "id": "svc_dev",
            "name": "Web development",
            "source_ids": [
                "src_service"
            ],
            "type": "service",
            "url": "https://birklyandotherthings.com/service.html#s-web-dev",
            "sources": []
        },
        {
            "description": "Birkly plugins for shops (Commerce), bookings and events (Events), member areas (Members) and automation, plus custom plugins built to order.",
            "id": "svc_plugins",
            "name": "Birkly & plugins",
            "source_ids": [
                "src_products"
            ],
            "type": "service",
            "url": "https://birklyandotherthings.com/products.html",
            "sources": []
        },
        {
            "description": "Hosting, updates, backups and support for the websites the studio builds.",
            "id": "svc_hosting",
            "name": "Hosting & care",
            "source_ids": [
                "src_service"
            ],
            "type": "service",
            "url": "https://birklyandotherthings.com/service.html#s-hosting-care",
            "sources": []
        },
        {
            "description": "A custom-designed, responsive website built on Birkly that the client can edit. From 15,000 DKK.",
            "id": "pkg_website",
            "name": "Website package",
            "source_ids": [
                "src_home"
            ],
            "type": "offer",
            "url": "https://birklyandotherthings.com/#offer",
            "sources": []
        },
        {
            "description": "Hosting, updates, backups and support. 190 DKK per month.",
            "id": "pkg_hosting",
            "name": "Hosting & support plan",
            "source_ids": [
                "src_home"
            ],
            "type": "offer",
            "url": "https://birklyandotherthings.com/#offer",
            "sources": []
        },
        {
            "description": "An open-source, file-based content management system that runs on ordinary PHP hosting without a database. Developed by the studio; currently in early alpha.",
            "id": "prod_birkly",
            "name": "Birkly CMS",
            "source_ids": [
                "src_birkly",
                "src_products"
            ],
            "type": "product",
            "url": "https://birkly.io/",
            "sources": []
        }
    ],
    "relationships": [
        {
            "name": "Kekaba",
            "type": "operated_by",
            "url": "https://kekaba.com/"
        }
    ],
    "publication_settings": {
        "enabled": true,
        "public_path": "/.well-known/agent-guide.json",
        "include_json_ld": true,
        "redact_public_fields": [],
        "public_views_enabled": true,
        "footer_discovery_link": false,
        "footer_discovery_line": false,
        "footer_discovery_line_text": "",
        "discovery_sitemap": true,
        "discovery_indexnow": true,
        "discovery_ai_crawlers": true
    },
    "setup_started_at": "2026-11-02T08:08:47+00:00",
    "setup_skipped_at": "2026-11-02T09:02:37+00:00",
    "published_version": 2,
    "generated_at": "2026-11-02T10:57:25+00:00",
    "json_ld": {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@context": "https://schema.org",
                "@type": "Organization",
                "name": "Birkly & Other Things",
                "description": "A small Danish studio for digital design, web development and the Birkly CMS.",
                "url": "https://birklyandotherthings.com/"
            },
            {
                "@type": "Claim",
                "name": "Birkly & Other Things publishes its prices on its website: websites start at 15,000 DKK, and hosting & support costs 190 DKK per month.",
                "identifier": "claim_prices"
            },
            {
                "@type": "Claim",
                "name": "Birkly & Other Things develops Birkly, an open-source content management system, and builds the websites it delivers on it.",
                "identifier": "claim_birkly"
            },
            {
                "@type": "Claim",
                "name": "birklyandotherthings.com, birkly.io and kekaba.com run on Birkly.",
                "identifier": "claim_own_sites"
            },
            {
                "@type": "Claim",
                "name": "Birkly & Other Things is operated by Kekaba, a Danish sole proprietorship (CVR 46546393) based in Højer, Denmark.",
                "identifier": "claim_company"
            },
            {
                "@type": "Service",
                "name": "Digital design"
            },
            {
                "@type": "Service",
                "name": "Web development"
            },
            {
                "@type": "Service",
                "name": "Birkly & plugins"
            },
            {
                "@type": "Service",
                "name": "Hosting & care"
            },
            {
                "@type": "Product",
                "name": "Website package"
            },
            {
                "@type": "Product",
                "name": "Hosting & support plan"
            },
            {
                "@type": "Product",
                "name": "Birkly CMS"
            },
            {
                "@type": "Claim",
                "name": "Birkly & Other Things publishes its prices on its website: websites start at 15,000 DKK, and hosting & support costs 190 DKK per month.",
                "identifier": "claim_prices",
                "appearance": {
                    "@type": "CreativeWork",
                    "url": "https://birklyandotherthings.com/#offer"
                }
            },
            {
                "@type": "Claim",
                "name": "Birkly & Other Things develops Birkly, an open-source content management system, and builds the websites it delivers on it.",
                "identifier": "claim_birkly",
                "appearance": {
                    "@type": "CreativeWork",
                    "url": "https://birklyandotherthings.com/products.html"
                },
                "isBasedOn": [
                    {
                        "@type": "CreativeWork",
                        "url": "https://birklyandotherthings.com/products.html"
                    },
                    {
                        "@type": "CreativeWork",
                        "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=birkly-cms"
                    }
                ]
            },
            {
                "@type": "Claim",
                "name": "birklyandotherthings.com, birkly.io and kekaba.com run on Birkly.",
                "identifier": "claim_own_sites",
                "appearance": {
                    "@type": "CreativeWork",
                    "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=birkly-cms"
                },
                "isBasedOn": [
                    {
                        "@type": "CreativeWork",
                        "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=birkly-cms"
                    },
                    {
                        "@type": "CreativeWork",
                        "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=birkly"
                    },
                    {
                        "@type": "CreativeWork",
                        "url": "https://birklyandotherthings.com/case.html?collection=cases&slug=kekaba"
                    }
                ]
            },
            {
                "@type": "Claim",
                "name": "Birkly & Other Things is operated by Kekaba, a Danish sole proprietorship (CVR 46546393) based in Højer, Denmark.",
                "identifier": "claim_company",
                "appearance": {
                    "@type": "CreativeWork",
                    "url": "https://birklyandotherthings.com/company.html"
                }
            }
        ]
    },
    "usage_hints": {
        "summary_layer": true,
        "authoritative_fields": [
            "identity.official_name",
            "claims.supported",
            "evidence.user_verified"
        ],
        "marketing_fields": [
            "positioning.best_known_for",
            "positioning.differentiators",
            "communication_guidance"
        ],
        "citation": "Prefer citing sources_of_truth and linked detail URLs over paraphrasing summaries alone.",
        "claims_require_evidence": true,
        "follow_links_for": [
            "product specs",
            "pricing",
            "reviews",
            "certifications",
            "full descriptions"
        ],
        "follow_sources_of_truth": true
    },
    "discovery_urls": {
        "for_agents": "https://birklyandotherthings.com/for-agents",
        "agent_guide_json": "https://birklyandotherthings.com/.well-known/agent-guide.json",
        "llms_txt": "https://birklyandotherthings.com/llms.txt",
        "sitemap": "https://birklyandotherthings.com/sitemap.xml",
        "robots": "https://birklyandotherthings.com/robots.txt"
    }
}